Brian Maxwell

Brian Maxwell, Chief Operating Officer

Brian Maxwell currently serves as chief operating officer of Dutch Bros Coffee, where he is responsible for the executive team’s performance in implementing initiatives and service to the franchise family. After starting as an original “broista” in 1992, Mr. Maxwell began his 22 year career at Dutch Bros headquarters in 1999 as vice president of growth and franchise coordinator, envisioning and constructing the organization’s franchise system. Mr. Maxwell dedicated seven years to overseeing the expansion of Dutch Bros, helping take the company from 12 locations to 100. He continued to oversee growth until 2009, when he stepped into the general manager position before taking on his current role in which he leads the retail team to deliver on strategic growth plans in real estate expansion and overall store performance. Throughout his time with Dutch Bros, Mr. Maxwell has served as a key advisor in strategic cross-functional planning. Prior to joining Dutch Bros headquarters, Mr. Maxwell worked as a financial planner and commodity and stock broker. He studied international affairs at Lewis & Clark College in Portland, Oregon.