Mr. Maxwell is the Vice Chair of Dutch Bros Coffee. After starting as an original “broista” in 1992, he began his career at Dutch Bros headquarters in 1999 as vice president of growth and franchise coordinator, envisioning and constructing the organization’s franchise system. Mr. Maxwell dedicated seven years to overseeing the expansion of Dutch Bros, helping take the company from 12 locations to 100. He continued to oversee growth until 2009, when he stepped into the general manager position before taking on the role of Chief Operating Officer, which he held until April 2024, where he led the retail team to deliver on strategic growth plans in real estate expansion and overall store performance. Throughout his time with Dutch Bros, Mr. Maxwell has served as a key advisor in strategic cross-functional planning. Prior to joining Dutch Bros, he worked as a financial planner and commodity and stock broker. Mr. Maxwell studied international affairs at Lewis & Clark College in Portland, Oregon.