Joth Ricci

Joth Ricci, President & Chief Executive Officer

Joth Ricci has served as president and chief executive officer at Dutch Bros Coffee since January, 2019. Mr. Ricci has nearly 15 years of leadership experience in the beverage industry. Prior to joining Dutch Bros, he served as president and CEO of Adelsheim Vineyard, president of Stumptown Coffee Roasters, and CEO of Jones Soda Co. In his four years at Stumptown, Mr. Ricci implemented a multi-product and channel strategy that grew company revenues by 137 percent to over $64 million at year end 2016 and quadrupled EBITDA results. He also successfully led the premium coffee company through the sale process to a successful acquisition by Peet’s Coffee and JAB Holdings.


In addition to his leadership in the beverage industry, Mr. Ricci serves on the Oregon Governor’s Racial Justice Council, sits on the board of the Oregon Business Council and co-founded TASTE for Equity. He is dedicated to mentoring, coaching and advising boards, organizations and individuals around key strategic initiatives to ensure strong economic growth throughout the region and equitable opportunities for all.


Mr. Ricci attended Oregon State University, where he earned a Bachelor of Science in Business Education.