Travis Boersma, Co-founder and Executive Chairman

Mr. Boersma is the Co-founder and Executive Chairman of Dutch Bros Coffee. He is deeply involved in day-to-day operations and invested in maintaining the culture he and his late brother, Co-founder Dane, worked hard to nurture. Mr. Boersma believes Dutch Bros is an integral part of each community it calls home and encourages franchisees, operators and baristas alike to be a positive force for good. Caring for people is the keystone of the Dutch Bros model, and collectively, the Company donates several million dollars annually to local and national causes.

Joth Ricci, President & Chief Executive Officer

Mr. Ricci is the President and CEO of Dutch Bros Coffee. Prior to joining Dutch Bros in January of 2019, he served as President and CEO of Adelsheim Vineyard, President of Stumptown Coffee Roasters, and CEO of Jones Soda Co. In addition to his leadership in the beverage industry, Mr. Ricci serves on the Oregon Governor’s Racial Justice Council, sits on the board of the Oregon Business Council, and co-founded TASTE for Equity. He is dedicated to mentoring, coaching and advising boards, organizations and individuals around key strategic initiatives to ensure strong economic growth throughout the region and equitable opportunities for all. Mr. Ricci earned a Bachelor of Science in Business Education from Oregon State University.

Charley Jemley, Chief Financial Officer

Mr. Jemley is the Chief Financial Officer of Dutch Bros Coffee and has over 30 years of restaurant finance and restaurant real estate development experience. Prior to joining Dutch Bros in January 2020, he had a 16 year career at Yum Brands, a 12 year career at Starbucks Coffee Company, and served as Chief Financial Officer for CKE Restaurants from 2018 to 2020. Mr. Jemley earned a Bachelor of Science in Accounting from the University of Louisville and an MBA from the University of Washington.

Brian Maxwell, Chief Operating Officer

Mr. Maxwell is the Chief Operating Officer of Dutch Bros Coffee. After starting as an original “broista” in 1992, he began his career at Dutch Bros headquarters in 1999 as vice president of growth and franchise coordinator, envisioning and constructing the organization’s franchise system. Mr. Maxwell dedicated seven years to overseeing the expansion of Dutch Bros, helping take the company from 12 locations to 100. He continued to oversee growth until 2009, when he stepped into the general manager position before taking on his current role in which he leads the retail team to deliver on strategic growth plans in real estate expansion and overall store performance. Throughout his time with Dutch Bros, Mr. Maxwell has served as a key advisor in strategic cross-functional planning. Prior to joining Dutch Bros, he worked as a financial planner and commodity and stock broker. Mr. Maxwell studied international affairs at Lewis & Clark College in Portland, Oregon.

John Graham, Chief Marketing Officer

Mr. Graham is the Chief Marketing Officer of Dutch Bros Coffee and has more than 20 years of experience in marketing and general management with a focus on strategic leadership, brand building, and people development. Prior to joining Dutch Bros in August of 2020, he served as CEO of Triton Strategy Partners, LLC, Chief Marketing Officer at Align Technology and GlaxoSmithKline Consumer Healthcare and had a 15 year career at Johnson & Johnson. At Johnson & Johnson, Mr. Graham completed his career as vice president of corporate equity after having worked in the U.S., Australia and China across the company’s consumer, medical device and pharmaceutical sectors. Mr. Graham earned a Bachelor of Arts in Economics from the University of California, San Diego and an MBA from Cornell University’s Johnson Graduate School of Management.

Leigh Gower, Chief Technology Officer

Ms. Gower is the Chief Technology Officer of Dutch Bros Coffee and has more than 20 years of experience in helping companies transform customer service through technology. Prior to joining Dutch Bros in December 2021, she served as Vice President, Technology at Blue Nile, as Senior Director, Product & Technology at T-Mobile, and as Management Consultant at Slalom Consulting. Ms. Gower earned a Bachelor of Science in Economics and Spanish from University of Puget Sound and professional certificates from Villanova University, University of California, Berkeley, and University of Washington.

Victoria Tullett, Chief Legal Officer

Ms. Tullett is the Chief Legal Officer of Dutch Bros Coffee and has more than 20 years of experience helping diverse organizations manage operational risk and achieve record levels of growth, compliance and profitability. Prior to joining Dutch Bros, she served Papa Murphy’s for more than 20 years in various roles including General Counsel, Chief Legal Officer, head of new store Development and Human Resources. Her experience with high growth companies, risk management and franchisee relations align with the next stage of Dutch Bros’ development. In addition to her role at Dutch Bros, Ms. Tullett will continue to serve on the Board of Directors for Vancouver Symphony Orchestra. Ms. Tullett is a graduate of Lewis & Clark, Northwestern School of Law in Portland, Oregon.