Travis Boersma, Co-founder and Executive Chairman

Travis Boersma is the Co-founder and Executive Chairman of Dutch Bros Coffee. He is deeply involved in day-to-day operations, and invested in maintaining the culture he and his late brother, co-founder Dane, worked hard to nurture. Travis believes Dutch Bros is an integral part of each community it calls home and encourages franchisees, operators and baristas alike to be a positive force for good. Caring for people is the keystone of the Dutch Bros model, and collectively, the company donates several million dollars annually to local and national causes.

Joth Ricci, President & Chief Executive Officer

Joth Ricci has served as president and chief executive officer at Dutch Bros Coffee since January, 2019. Mr. Ricci has nearly 15 years of leadership experience in the beverage industry. Prior to joining Dutch Bros, he served as president and CEO of Adelsheim Vineyard, president of Stumptown Coffee Roasters, and CEO of Jones Soda Co. In his four years at Stumptown, Mr. Ricci implemented a multi-product and channel strategy that grew company revenues by 137 percent to over $64 million at year end 2016 and quadrupled EBITDA results. He also successfully led the premium coffee company through the sale process to a successful acquisition by Peet’s Coffee and JAB Holdings.

In addition to his leadership in the beverage industry, Mr. Ricci serves on the Oregon Governor’s Racial Justice Council, sits on the board of the Oregon Business Council and co-founded TASTE for Equity. He is dedicated to mentoring, coaching and advising boards, organizations and individuals around key strategic initiatives to ensure strong economic growth throughout the region and equitable opportunities for all.

Mr. Ricci attended Oregon State University, where he earned a Bachelor of Science in Business Education.

Charley Jemley, Chief Financial Officer

Charles Jemley has served Dutch Bros as chief financial officer since January 2020. Mr. Jemley has over 30 years of restaurant finance and restaurant real estate development experience. Prior to joining Dutch Bros, Mr. Jemley had a 16 year career at Yum Brands and 12 year career at Starbucks Coffee Company. At Yum Brands, Mr Jemley completed his career as the Chief Financial Officer for the Yum China business, serving in that role from 2004 to 2006 and based in Shanghai, China. From there he joined Starbucks to lead its China expansion, serving as Vice President of Finance. Mr. Jemley returned to the United States in 2008, spending the majority of his 12 year career at Starbucks leading Finance for Starbucks International and Channel businesses. In his final role at Starbucks, Mr. Jemley served as a Senior Vice President in the corporate finance group responsible for store development finance, digital marketing finance and all aspects of finance for Starbucks Roastery and Reserve concepts. He left Starbucks in 2018 and joined CKE Restaurants as its Chief Financial Officer prior to joining Dutch Bros in 2020. Mr. Jemley attended the University of Louisville, where he earned a Bachelor of Science in Accounting and the University of Washington where he received his Masters in Business Administration.

Brian Maxwell, Chief Operating Officer

Brian Maxwell currently serves as chief operating officer of Dutch Bros Coffee, where he is responsible for the executive team’s performance in implementing initiatives and service to the franchise family. After starting as an original “broista” in 1992, Mr. Maxwell began his 22 year career at Dutch Bros headquarters in 1999 as vice president of growth and franchise coordinator, envisioning and constructing the organization’s franchise system. Mr. Maxwell dedicated seven years to overseeing the expansion of Dutch Bros, helping take the company from 12 locations to 100. He continued to oversee growth until 2009, when he stepped into the general manager position before taking on his current role in which he leads the retail team to deliver on strategic growth plans in real estate expansion and overall store performance. Throughout his time with Dutch Bros, Mr. Maxwell has served as a key advisor in strategic cross-functional planning. Prior to joining Dutch Bros headquarters, Mr. Maxwell worked as a financial planner and commodity and stock broker. He studied international affairs at Lewis & Clark College in Portland, Oregon.

John Graham, Chief Marketing Officer

John Graham joined Dutch Bros Coffee in August of 2020 as chief marketing officer. He brings more than 20 years of experience in marketing and general management with a focus on strategic leadership, brand building and people development. Prior to joining Dutch Bros, Mr. Graham served as CEO of Triton Strategy Partners, LLC, chief marketing officer at Align Technology and GlaxoSmithKline Consumer Healthcare and had a 15 year career at Johnson & Johnson. At Johnson & Johnson, Mr. Graham completed his career as vice president of corporate equity after having worked in the U.S., Australia and China across the company’s consumer, medical device and pharmaceutical sectors. After serving in the corporate sector, Mr. Graham founded Triton Strategy Partners, LLC, a unique consulting firm that focused on helping clients develop and execute new pathways to growth. Mr. Graham holds an MBA from Cornell University’s Johnson Graduate School of Management and a BA in Economics from the University of California, San Diego.